Selling Your Home

Listing your home with Jecca + Stephen with Knox Realty is the first step on the path to a successful closing. Possessing a wealth of knowledge about our local neighborhoods and suburbs, we are well prepared to assist you from beginning to end, helping you feel at ease throughout the selling process.

To start, we will suggest specific improvements and modifications to enhance your home’s salability, create a customized marketing plan that best highlights your property’s features in the current market and present you with a Competitive Market Analysis (CMA), which helps determine the best listing price and probable sales price.

Marketing Plan

Marketing real estate has evolved over the last several years. We will work behind-the-scenes to ensure that your home is visible to potential buyers in multiple ways. we use proven methods to sell your home at the best price and in the optimum length of time. Running targeted ads on social media, making phone calls, contacting potential buyers, alerting other area agents, planning open houses and following up with respondents to ads, signs and inquiries from the web all play a part in marketing your home. A unique marketing plan will help set apart your home from the others in your market, drawing in potential buyers.

Pricing Your Home

Establishing the list price that will attract the most buyers at the best price is the first step in developing a marketing plan. You want your home at a listing price that is not too low or too high, but just right, based on numbers and facts. When a home is priced too low, you will not maximize your profit, and buyers may perceive that something is wrong with it. However, if the price is too high, buyers may avoid viewing your home because it’s not in their price range. Interestingly enough, asking too much might ultimately be more costly than asking too little for a property. We will make sure the price is right!

Preparing Your Home

The next step in selling your home is to prepare it for showings. First impressions count. You want to allow potential buyers the opportunity to envision themselves living in your home.

Talk to us about specifics pertaining to your home. Some general guidelines do exist.

  • Cleanliness. A clean home will impress. Aside from the obvious—making sure that your home, including the yard, is orderly and clean—remove all clutter and unneeded items that take away from your home’s best features.
  • Paint. Freshly painted walls and décor in a neutral shade can go a long way to enhance the overall appearance of your home.
  • Curb Appeal. Take an objective look at your home’s curb appeal and make adjustments as needed.
  • Odors. If you have pets, make sure to eliminate damage or odor associated with them. And, be aware that if you smoke in your home, the lingering smell can turn buyers away.


You may love your home and have many happy memories associated with it. Perhaps you have lived there for several years and raised your family in it. Sellers most often have emotional attachments to their homes. Though you may feel that you are the most qualified to show a buyer your home, your real estate agent will we advise you to leave the home while it is being showed. To ensure the best showing possible, make your home inviting and welcoming by creating mood lighting, adding pleasant scents, adjusting the temperature and adding decorative touches will help make it show well. 

In the right market, our plan is to have your house under contract within the first few weeks of listing. In some cases we’ve had listings go under contract in 1 day! It’s possible!  We are here for you and will help negotiate any offers that come in. Our professional expertise will guide you in the right direction so we can help you reach the ultimate goal of selling your house for top dollar.

The day has arrived for the final step in selling your home—the closing. The closing, also known as the settlement or escrow, in simplest terms is when money is taken in from the buyer and paid out to the seller. The closing can take place in person or by mail and is handled by an attorney or title company. We will be with you for this step and ensure that all the legal paperwork is correct and help if any unexpected situations arise. 

The Move

You will begin to prepare for moving day prior to the closing. The date of possession will be in your sales contract. Make sure to coordinate the date and time of your move with the buyer if the move falls on the same day. No matter how many times you have done it, moving is never easy. However, you can take certain organizational measures to ensure that your move is as smooth as possible.

Prior to moving, create a simple record-keeping system with a checklist and a schedule. The more prepared you are, the fewer surprises await you on moving day, so stay on schedule. A short to-do list might include:

  • Hire movers
  • Find storage
  • Get moving supplies
  • Pack ahead of time
  • Safeguard valuables
  • Transfer utilities, cable and phone
  • Notify post office
  • Take care of change of address notifications
  • Clean both homes
  • Re-key doors in new home

You can ALWAYS count on us to assist you with any questions or recommendations of reliable professionals.  We’re here to help you every step of the way!